Denehy M, et al. – The intent here was to determine the suitability and appropriateness of a drowning prevention message, via behavioural theory in a community service video. The perceived seriousness, devastating and unforgettable consequence of drowning were affirmed. Nevertheless, mixed results were obtained regarding cues to action. The data aided in comprehending the possible messages and their execution for use in media campaigns, as one component of an effective public health intervention to prevent child drowning underpinned by behavioural theory. Future development of drowning prevention media messages ought to examine strategies to raise the susceptibility and self–efficacy among the target group and assess the impact of different message senders.