Szalacha LA, et al. – The point of this study was to qualitatively analyze an alternative framework for examining cultural influences on Mexican–heritage Latinas’ understandings of breast and cervical cancer screening and how to leverage their beliefs to positively influence screening practices. Rather than targeting on Latinas’ knowledge and/or misconceptions of breast and cervical cancer in screening–related education, researchers must analyze what Latinas believe and leverage those convictions to expand their perceptions and behaviors related to breast and cervical cancer prevention practices.