Maisel A, et al. - Researchers conducted this prospective, multicenter, observational study to determine the relative importance of factors that motivate patients to seek minimally invasive cosmetic procedures. Eligibility criteria included adult patients presenting for cosmetic consultation or treatment from December 4, 2016, through August 9, 2017. A total of 511 were included in the study and completed a survey regarding motivations and demographics. Results indicated that patients seeking certain procedures, like body contouring, acne scar treatment, and tattoo removal, were more likely to report psychological and emotional motivations. They also reported that emotional, psychological, and practical motivations, in addition to the desire to enhance physical appearance, were some of the common motivations for these procedures. They observed that motivations related to cost and convenience were rated as less important, and patients aged < 45 years were more likely to undertake procedures to prevent aging.