Björkman B, et al. – The research has a qualitative design with an inductive approach based on focus group interviews. It is demonstrated that “The dying profession” scenario could probably be turned in the opposite direction by facilitating career development opportunities for radiographers within the profession. Moreover, changing the direction would probably lead to a profession composed of “happy radiographers” who are specialists, proud of their profession and competent to carry out advanced tasks, in contrast to being solely occupied by “the assembly line”.