Ross CS, Henehan ER, Alger C, et al. - In this investigation, researchers estimated changes in youth and adult exposure to alcohol advertisements on cable television from 2016–19, as well as changes in youth exposure to types of non‐compliant advertising highlighted in monitoring reports during the same time period. Nielsen’s National Television Index panel is a US national probability sample of about 57,000 households. Publication of alcohol advertising monitoring reports seems to have been linked to a 27.0% drop in US youth exposure to alcohol advertising on cable television and a 77.3% drop in US youth exposure to non‐compliant alcohol advertising.