Chen D, et al. - Researchers examined the monetary value of changes in attractiveness achieved through rhinoplasty, as perceived by society, by performing a cross-sectional survey administered via public online forums to 228 casual observers. They observed a significant association between the change in attractiveness from a rhinoplasty and its monetary value as perceived by society. For 1 standard deviation increase in attractiveness, a rhinoplasty was valued at $6123.75, and for 2 standard deviations increase in attractiveness, it was valued at $9223.05. Findings thus suggest contingent valuation, or willingness to pay, to be a well-established economic concept that could be used for the valuation of cosmetic facial procedures.