Strickland JC, et al. - The researchers aimed to assess loss aversion in active cocaine users. In cocaine-using populations, these data represented the first systematic study of loss aversion and provided evidence for equal sensitivity to losses and gains or loss equivalence. Futures studies had to assess the specificity of these effects to a history of cocaine use as well as the effect of manipulations of loss aversion on drug use to ascertain how this phenomenon could contribute to intervention development efforts.